BATON ROUGE, La. (WVLA) – (4/23/19) Professor Courtney Szocs charged the LSU Marketing 3411: Consumer Analysis and Behavior class with developing a campaign to collect food items for the Greater Baton Rouge Food Bank.
Groups of five to six students were asked to design and execute a donation campaign utilizing one of Robert Cialdini’s “Weapons of Influence.”
The students were instructed to read the book, identify a target market from which to solicit nonperishable food donations, create a profile of the target market and develop two campaigns to solicit donations from this target group.
After each team developed two primary ideas, the groups selected the stronger of the two proposed drives and executed it.
The students submitted the food they collected, will turn in written reports and give presentations on the execution of the campaign as well as what they learned.
In total, the class collected 2,838 pounds of food which is equivalent to 2,365 meals.