Salvation Army’s “Red Kettle” donations struggling in digital age

Local News

MONROE, La. (12/24/18) –  The kettles aren’t quite full at the Salvation Army in the Twin Cities.

The Red Kettle campaign is usually the biggest for the Salvation Army, but this year they predict to fall short of their $85,000 goal.

It’s not because people don’t want to donate, it’s because of the age of plastic.

“It’s a credit card society we don’t carry cash anymore”, said Captain Jerry Casey with the Salvation Army.

Bell ringer Donna Simmons gets asked the question daily.

“They’ve been asking us are we going to get the machine”, said Simmons.

Captain Casey says the Salvation Army puts your security first, making cash the safest way to donate right now.

“We can’t just have the little square that goes on the phone or an inexpensive little slider at our kettles because the security just isn’t sufficient enough for us”, said Casey.

The goal this year was $85,000 but after paying all the bell ringers, gas, and other expenses Captain Casey says they’re not even close. But he’s not letting the numbers stand in the way of their mission.

“It’s not going to slow us down we’re here to help others”, said Casey.

Donations may be down but the holiday spirit is flying high.

“To stand here and give people cheer you know and they help us with the kettle”, said Simmons.

Captain Casey says next year they’re thinking instead of having a bell ringer, to allow shoppers the option to round up to the nearest dollar at the cash register. 

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