The City of Ruston has been awarded $9,000 from Keep Louisiana Beautiful to help fund a campaign to promote the city’s curbside recycling program.
The campaign, “Go Green, Ruston!,” is intended to help educate the community about the city’s voluntary recycling program, which launched in January. The city’s recycling program is available at a cost of $10 per month for weekly pickup to city residents and to 4,000 residents living immediately outside city limits.
“This grant will help to expand awareness about and improve participation in one of our signature sustainability and quality of life initiatives,” said Ruston Mayor Ronny Walker. “Ultimately, this will mean more city waste is diverted from the landfill and that all of us have a better understanding of how our individual decisions and behavior can make a real difference in our collective future.”
As part of the grant, a public service announcement will be screened at Louisiana Tech football games this fall and disseminated through the city’s website and other channels. Starting with the official launch of the campaign at Tech’s first home game September 2, 2017, Ruston will waive the first month’s collection fee for the first 100 new people who sign up for recycling. The city will also install a recycling tracker on its website www.ruston.org so that the public can better understand how participation in the program is paying off in terms of keeping waste from the landfill.
Keep Louisiana Beautiful, Inc. is the state’s anti-litter and community improvement organization focused on education, enforcement, awareness and cleanups. Affiliated with Keep America Beautiful, Keep Louisiana Beautiful’s mission is to promote personal, corporate and community responsibility for a clean and beautiful Louisiana. With a network of 40 affiliates in communities throughout the state, over 35,000 volunteers work toward a clean and beautiful Louisiana.