Beyoncé launches Adidas collaboration with Grambling’s Tiger Marching Band

Local News

MONROE, La. (The News-Star) — (4/27/19) According to our partners at The News-Star, the World Famed Grambling State University Tiger Marching Band helped Beyoncé with a major product launch over the weekend.

Earlier this month, the superstar announced that her athleisure brand Ivy Park will partner with Adidas for shoes and clothing designs.

On April 18, she dropped a surprise documentary, “Homecoming,” about her two-weekend engagement at Coachella 2018. 

Last weekend, she held a launch party for the clothing collaboration and brought in Grambling students for a private performance.

Read more at The News-Star.

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