Levar Burton Looking to Bring Back "Reading Rainbow"

Levar Burton Looking to Bring Back "Reading Rainbow"

The '"Reading Rainbow" host launched a Kickstarter campaign online Wednesday.
NBC NEWS -- Levar Burton was hoping to raise a million bucks to bring back popular children's show "Reading Rainbow." He did that and more -- in just a day.

The '"Reading Rainbow" host launched a Kickstarter campaign online Wednesday -- asking people to donate to his effort to revive the PBS show as a web series.

He gave himself a little more than a month to raise a million dollars, but surpassed that goal in less than 24 hours -- and is still pulling in funds.

"Reading Rainbow" originally ran from 1983 to 2006.

Burton says he wants to provide the new Reading Rainbow... and teaching materials... to schools for free.

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