Buzzed Driving Prevention
In 2012, deaths in crashes involving drunk drivers with a blood alcohol concentration (BAC) of .08+ numbered 10,322--that's one person every 51 minutes. Though the drunk driving prevention campaign has been very successful, research showed that many people thought the messages to be targeted at overtly drunk drivers, and not them. When decision time came, they would consider themselves merely "buzzed" and get behind the wheel. PSAs created to address this gap were released in 2005 to inspire recognition of the dangers of "buzzed" driving and to motivate people to stop driving buzzed. The next installment expanded on this message, equating buzzed driving and drunk driving and demonstrating the devastating consequences that can occur. The most recent work focuses on the financial consequences specifically. The overall campaign hopes to educate people that consuming even a few drinks can impair driving and that Buzzed Driving is Drunk Driving.