SHREVEPORT-BOSSIER, La. (KTAL) - Money matters, specifically when it comes to pageants.
"This region could really use the economic boost that will come with it," said Shreveport mayor Ollie Tyler. "Five million dollars in terms of economic impact for our area."
But, it's not about the money. It's also about the impact it could have on future generations and what the exposure could mean for the city.
"To have something as positive as Miss USA to be featured in your hometown, it's going to do everything for people all over the world," said Caddo Parish Commissioner Stormy Gage-Watts. "It shows community pride."
For one Shreveport councilman with a daughter, he believes that this is an opportunity of a lifetime for his child.
"For her to have [them] as a role model and example to look forward to when she grows up, that's just a fantastic touchstone," said councilman Jeff Everson. "Something we can share as a family, and we can share with other families in Shreveport-Bossier."
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